by Alex Goldfayn | Sep 18, 2017 | Blog, Evangelist Marketing Minute Newsletter
I was doing a keynote speech for an association event last week. My two-hour session started at 8 A.M., and some people drifted in somewhat late. Understandable, given the early hour. The later it got, the more I gently called attention to the late arrivers, with...
by Alex Goldfayn | Sep 11, 2017 | Blog, Evangelist Marketing Minute Newsletter
There are many times throughout the week that we think about picking up the phone to call a customer or two but do not. We avoid it. Or we get busy. Another call, or fire, comes in. Or we send an email instead. Or we need to drive somewhere. We could make the...
by Alex Goldfayn | Sep 4, 2017 | Blog, Evangelist Marketing Minute Newsletter
The upside of proactive phone calls to customers and prospects: It’s simple, but the competition isn’t doing it. Want to stand out from the crowd? Call humans. Be a human. (More on humans below.) The customer will be happy to hear from you. We assume she won’t be, we...
by Alex Goldfayn | Aug 28, 2017 | Blog, Evangelist Marketing Minute Newsletter
Some days, I can’t believe how much people pay me to teach their staff how to use the phone. But, the fact remains, almost all of us shy away from making phone calls, almost always. Why? Because we don’t want to be rejected (into our ear). We don’t...
by Alex Goldfayn | Aug 22, 2017 | Blog, Evangelist Marketing Minute Newsletter
A fascinating thing happened last week. I was leading a half-day workshop for the Renaissance Executive Forum in New Jersey. We did an exercise where the participants were asked to write out as many of their product and service offerings as they could get on paper....
by Alex Goldfayn | Aug 15, 2017 | Blog, Evangelist Marketing Minute Newsletter
A fascinating thing happened last week. I was leading a half-day workshop for the Renaissance Executive Forum in New Jersey. We did an exercise where the participants were asked to write out as many of their product and service offerings as they could get on paper....
