by Alex Goldfayn | Aug 7, 2017 | Blog, Evangelist Marketing Minute Newsletter
With fantasy football season upon us, I went to see its impact on our economy. Fortune says that fantasy football costs $17 billion per year in lost productivity in the U.S. Big number, right? Bigger than many economies around the world. In the same search, I saw...
by Alex Goldfayn | Aug 1, 2017 | Blog, Evangelist Marketing Minute Newsletter
Want a simple but incredibly powerful action for revenue growth? Call a customer that you haven’t talked to in six months of more. “Haven’t talked in a while, I was thinking about you. What are you working on these days that I may be able to help...
by Alex Goldfayn | Jul 25, 2017 | Blog, Evangelist Marketing Minute Newsletter
I just returned from a long trip to Europe with my family, where I did a workshop in Barcelona for about 40 people. In their feedback, the audience told me that my material on fear really resonated with them. I told them, as I tell all my audiences, that fear is...
by Alex Goldfayn | Jul 23, 2017 | Blog, Evangelist Marketing Video Series
Alex Goldfayn discusses why it is so important to focus on your great value to customers instead of your products, services, and...
by Alex Goldfayn | Jul 17, 2017 | Blog, Evangelist Marketing Minute Newsletter
A friend of mine once said that people who follow up rule the world. This is very true. When we moved into our current home, I needed some insulation work done. Three companies came out and gave me a quote. One of the guys followed up. Guess who got the business? ...
by Alex Goldfayn | Jul 10, 2017 | Blog, Evangelist Marketing Minute Newsletter, Systematizing Revenue Growth
During most of my client projects, I interview some of the key customer-facing staff. I record the calls for the owner to listen to, and then we debrief the conversations. I ask the staff — usually outside and inside salespeople, and their management — what is the...
