by Alex Goldfayn | Apr 10, 2017 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling, Systems For Revenue Growth
There are two key metrics to track when implementing revenue growth: New customers: The first time buyer is a goldmine. Because he quickly becomes a repeat customer, especially if you sell consumable products or services that repeat over time. He’s a...
by Alex Goldfayn | Apr 7, 2017 | Blog, Proactive Selling, Revenue Growth Video Series, Videos
Here is a new video about working on the business, rather than working in it. This is about proactive — which revenue growth requires — versus reactive work, which frequently leads to flat sales, year over...
by Alex Goldfayn | Apr 3, 2017 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value, Gratitude, Proactive Selling
Much of what I do for clients is designed to help them stand out from the competition, to make them singular. This is, of course, quite easy. We simply need to do things that others aren’t. That is, communicate proactively. This makes us stand out because...
by Alex Goldfayn | Mar 27, 2017 | Blog, Do You Think You Can, Or Think You Can't?, Evangelist Marketing Minute Newsletter, Fear
Last week, I had a client workshop in Cleveland and a keynote speech in San Diego to about 150 business owners, and a similar interesting thing happened in both of them: In the all-day client workshop, during a portion on referrals, I turned to the owner, my client,...
by Alex Goldfayn | Mar 20, 2017 | Blog, Evangelist Marketing Minute Newsletter, Measure Of Sales Success, Testimonials
How do testimonials help? Here are a dozen ways: You become more bold. You become more optimistic. You become happier. When you are more bold, optimistic, and happier, you take more action — namely, you don’t hesitate to pick up the phone to call...
by Alex Goldfayn | Mar 13, 2017 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter, The Amazing Telephone
Salespeople spend an average of four to five hours per week on the phone. Out of a 40 or 45-hour workweek. In my work with clients, we increase first to eight hours, then 12, then 16. Guess what sales do when phone time doubles, or triples, or quadruples? But...
