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Alex Goldfayn
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Let the Competition Talk About Their Products

by Alex Goldfayn | Mar 7, 2016 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value

Let the competition reduce their price. You remind your customers about your great value when they ask you to lower your prices. Let the competition focus on specs and stats. You focus on how the customer will be improved should she buy from you. How you will save her...

The Power of Personal Communication – Alex Goldfayn

by Alex Goldfayn | Mar 3, 2016 | Blog, Communications Is The Key To Selling More, Revenue Growth Video Series

More details are here: http://amzn.com/1119084067 Alex Goldfayn explains why the call is more powerful than the email, and the meeting is more effective than the call....

Your Are Not Lucky…

by Alex Goldfayn | Feb 29, 2016 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value, Proactive Selling

You are not lucky when the customer or prospect picks up the phone; they are lucky to be hearing from you. You could have brought your tremendous value to anybody, and you chose to offer it to them. They are lucky. You are not lucky to have certain customers or...

Is Your Marketing About You — Or Your Customers? (By Alex Goldfayn)

by Alex Goldfayn | Feb 25, 2016 | Blog, Marketing For Revenue Growth, Revenue Growth Video Series

More in my new book, the sales book of 2015! http://amzn.com/1119084067...

Joyful Work

by Alex Goldfayn | Feb 22, 2016 | Blog, Evangelist Marketing Minute Newsletter, Gratitude, Happiness For Sales Growth

Jerry Seinfeld has a fabulous long-running web series called Comedians in Cars Getting Coffee. Each week there’s a cool old car, and a famous guest with whom he discusses life. The latest season opened with Barack Obama as the guest. In the bowels of the White House,...

Goal Setting In Revenue Growth

by Alex Goldfayn | Feb 18, 2016 | Blog, Measure Of Sales Success, Plan Your Sales, Revenue Growth Video Series

Alex’s new book was selected the 2015 sales book of the year: http://amzn.com/1119084067 The art of setting priorities in revenue growth.  ...
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