by Alex Goldfayn | Dec 11, 2015 | Blog, Perseverance In Sales, Revenue Growth Video Series
Why “no” doesn’t mean no, and the incredible importance of persistence and perseverance in revenue growth. Success is often one additional step away when we stop and give up! The Evangelist Marketing Institute is a revenue growth consultancy...
by Alex Goldfayn | Dec 7, 2015 | Blog, Evangelist Marketing Minute Newsletter, One-To-Many Communications, Proactive Selling
I was teaching a client workshop recently, and I asked the 70 customer-facing people in the room what percentage of their sales go to existing customer. The answer: over 95%. Don’t forget about selling to prospects, who you’re not currently doing...
by Alex Goldfayn | Nov 30, 2015 | Blog, Evangelist Marketing Minute Newsletter, Testimonials
In nearly every project I do with clients, I interview their customers to understand how they think and talk about my clients — which are usually manufacturers, distributors or service providers. This gives us powerful testimonials to use to (1) grow business...
by Alex Goldfayn | Nov 20, 2015 | Blog, One-To-Many Communications, Revenue Growth Video Series, Videos
This week’s video is about the importance of over-executing and under-planning when it comes to revenue growth. Ready? FIRE!!! (And fire again!!) Then aim and adjust. Overthinking is one of the biggest obstacles business people tend to make. If you want...
by Alex Goldfayn | Nov 16, 2015 | Blog, Evangelist Marketing Minute Newsletter, The Amazing Telephone
I frequently tell clients that all of the revenue growth techniques I teach are designed to uncommoditize them. That is, the goal of everything we do is to help you stand out from the crowd and differentiate you from the competition. One way to do this, ironically and...
by Alex Goldfayn | Nov 12, 2015 | Blog, Marketing For Revenue Growth, Revenue Growth Video Series, Videos
This week’s 87-second video is about the role of social media in b-to-b revenue growth. If you’re in B2B business, bear in mind that you can’t expect steady inflow off social media. If you’re spending time on social media – make sure it is time well-spent. No...
