by Alex Goldfayn | Aug 24, 2015 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter
The markets are in tumult. As I write this, the Dow futures are down 700 points, after a dramatically bad end to last week. Especially now, communicate your value systematically. At minimum, give me one communication action per day to someone who can buy from you....
by Alex Goldfayn | Aug 17, 2015 | Accountability, Blog, Evangelist Marketing Minute Newsletter
My wife and I were recently selecting photos of the kids to print at a very high-end studio. At a certain (very high) purchase level, you get a break on the price of the digital photos. My wife wanted 10, and even at the reduced price each digital file was $150. On...
by Alex Goldfayn | Aug 10, 2015 | Blog, Evangelist Marketing Minute Newsletter, OUR Discomfort, Not the Customers', Testimonials
The discomfort with asking your good customers for detailed testimonials is yours, not theirs. They’d be happy to tell you about what they love about working with you. I know this because each year I ask hundreds of my clients’ customers this question as a...
by Alex Goldfayn | Aug 6, 2015 | Blog, Plan Your Sales, Revenue Growth Video Series
I’m launching a new weekly video called the Revenue Growth Video Series. Never longer than two minutes, they’ll contain a quick revenue growth tool, tip, technique, or motivation. The first weekly video, on the Intentionality of Revenue Growth, is here:...
by Alex Goldfayn | Aug 3, 2015 | Blog, Evangelist Marketing Minute Newsletter, Perseverance In Sales
This year, a horse won the Triple Crown for the first time in 40 years. It was said be no longer possible, given changes in breeding, nutrition and other developments in the sport. (I was lucky enough to witness American Pharaoh winning the Kentucky Derby at Churchill...
by Alex Goldfayn | Jul 27, 2015 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value, Happiness For Sales Growth
I was with a client this month conducting a “cementing habits” workshop, which comes three to four months after a company launches my revenue growth program. As the staff and I discussed the mindset and behavior changes that have occurred, one of the sales...
