by Alex Goldfayn | Jan 12, 2015 | Blog, Evangelist Marketing Minute Newsletter, Marketing For Revenue Growth
Unlike your products and services, which need to be precise and exact, your marketing needs only to be helpful. I heard Alan Weiss say this once, and it has stuck with me ever since: In marketing, quantity trumps quality. The more that people hear from us, the more...
by Alex Goldfayn | Jan 5, 2015 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling, Selling By The Calendar
Happy New Year! What significant activity or effort did you put off last year? Which revenue-impacting project or action did you think about a lot, but did not execute? This is something that you think would be really smart to do, something that took up a lot of your...
by Alex Goldfayn | Dec 29, 2014 | Accountability, Blog, Evangelist Marketing Minute Newsletter, Selling By The Calendar
Resolutions for dramatic revenue growth in 2015 — for you, your colleagues and your staff: 1. Each day I will communicate my value to at least one customer or prospect who can buy from me — in person, on the phone, or least preferably, via a personal...
by Alex Goldfayn | Dec 22, 2014 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales
This is a great time to take stock of your business and your work: What marketing activity worked particularly well for you this year? (Double down on it next year.) Which business-development activity didn’t produce the results you wanted? (Change it. Or kill...
by Alex Goldfayn | Dec 15, 2014 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter
Personal communication, along with certain rhinos and all Blackberry models, is on the endangered species list. In an era when anyone can use technology to shout anything to anybody at any time, the simple one-on-one communication will, ironically, help you powerfully...
by Alex Goldfayn | Dec 8, 2014 | Blog, Evangelist Marketing Minute Newsletter, Hiring Salespeople
Want some powerful, instant ideas to grow your business quickly? Ask your customer facing staff — inside sales, outside sales, customer service, even your independent reps — this question: What is our lowest-hanging fruit for fast growth? Because of their...
