by Alex Goldfayn | Aug 11, 2014 | Blog, Do You Think You Can, Or Think You Can't?, Evangelist Marketing Minute Newsletter, Focus On Your Value
When you tell people you’re great, you’re selling. People expect that of you, and take it with a grain (or several grains) of salt. Also, although marketing is no place for modesty, personal moderation, discomfort with boldness, “preferring to let...
by Alex Goldfayn | Aug 7, 2014 | Blog, Marketing For Revenue Growth
The Wall Street Journal has an article today about small business owners marketing on Facebook, where ad prices are up and clicks are down. You can read the article here, but you may need a subscription. A graphic appears with the piece, titled “Marketing...
by Alex Goldfayn | Aug 4, 2014 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
A little bit longer than usual today. Which one of these will you spend 15 minutes applying today? Hit “reply” and let me know. The communicated plan has a much greater chance of getting done! 1. Always, focus on your value. It’s far more...
by Alex Goldfayn | Jul 28, 2014 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
There’s conflict in Gaza, Iraq, Afghanistan, Syria, Libya, Ukraine, and elsewhere. Three passenger planes have crashed in recent weeks, one shot out of the sky with a missile. Many parts of the world are experiencing drought, and wild fires burn on the West...
by Alex Goldfayn | Jul 21, 2014 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
Customers are trained to contact us when they need something, or when there is a problem. Nobody calls when we’re doing a great job for them, because that’s expected, and, in turn, taken for granted. So we get a significant influx of negative feedback,...
by Alex Goldfayn | Jul 14, 2014 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value
This morning I’m delivering a keynote to more than 1,000 people for the AmericanHort association — the largest horticultural association in the US. It’s titled Kill The Commodity, and the organizer selected the title. Most companies in competitive...
