by Alex Goldfayn | Jul 7, 2014 | Asking For The Business, Blog
Think about your typical customers: on average, what percentage of your entire range of products and services are they aware of? I ask every audience, client and prospect this question, because it is the single lowest hanging fruit for revenue. Answers range between...
by Alex Goldfayn | Jun 30, 2014 | Blog, Communications Is The Key To Selling More
Just like your products and services, the best marketing helps people. It doesn’t pitch, propose, push, prod or promise. Rather, it demonstrates your outstanding value to your customers and prospects. It offers ideas, tools, techniques, approaches, and advice...
by Alex Goldfayn | Jun 23, 2014 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter
In an era of ever-expanding communications platforms and tools, the personal communication is going the way of the triceratops and the Palm Pilot.Think about it: how many personal, one-on-one emails and phone calls from do you receive in a day? For most of us, the...
by Alex Goldfayn | Jun 19, 2014 | Blog, Make It Look Easy
By nature, we overcomplicate. At a workshop I was conducting yesterday, one attendee asked me “How can we commit the time and resources to categorize all of our members exactly right?” I replied to her that she needs to add a column in a spreadsheet (or a...
by Alex Goldfayn | Jun 16, 2014 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales
As some of you know, I lost 50 pounds last year. Pain due to a herniated disc in my back made me start a new diet. On the day I started eating differently, I said to my wife “Today, I will eat only fruits and vegetables.” And I did. The next day, powered...
by Alex Goldfayn | Jun 9, 2014 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
Today, you can: * Ask a customer if they know you also make or provide another product or service they’d benefit greatly from. * Ask a customer for a referral. * Ask a customer for a testimonial. * Communicate that testimonial to a prospect who can buy from you....
