by Alex Goldfayn | May 5, 2014 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
Most of us go through our days reacting to issues, problems, emergencies and fires. A deadline approaches. A customer is upset. A last-minute conference call requires your attendance. A supplier has let you down. Payment is late. Where is that payment?! This kind of...
by Alex Goldfayn | Apr 28, 2014 | Blog, Do You Think You Can, Or Think You Can't?, Evangelist Marketing Minute Newsletter
One of the top obstacles to business growth is perfection. It makes us over-think, delay, procrastinate, agonize, and is the cause of far to many pointless meetings and conference calls. What’s the point? Who does this help? Very good would satify your customers...
by Alex Goldfayn | Apr 21, 2014 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
Be bold. Marketing is no place for modesty. Be active. Communicate often and consistently. Focus, like a laser, on how you improve customers. Be quick. Over-thinking kills marketing and growth. Be disciplined. Daily, take communication action that will grow your...
by Alex Goldfayn | Apr 14, 2014 | Blog, Proactive Selling
I define marketing as consistently communicating your value to people who can buy from you. Here are the obstacles that keep us from doing so: 1. Fear: Of failing; of offending; of rejection. This is the single greatest impediment to marketing action. 2. Perfection:...
by Alex Goldfayn | Apr 7, 2014 | Blog, Plan Your Sales
I received a lot of feedback from you regarding last week’s newsletter on the difference between knowing what to do and doing it (it’s discipline). A few of you said it was the best Evangelist Marketing Minute ever. So I spent some time last week defining...
by Alex Goldfayn | Mar 31, 2014 | Blog, Proactive Selling
What’s the difference between knowing what to do, and actually doing it? You probably know what to do already. For example, we know that testimonials and referrals are nearly guaranteed ways to grow our revenue, but do we ask for them enough? As a friend and...
