by Alex Goldfayn | Mar 24, 2014 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
If you request two referrals per week and hit a 50 percent success rate (which is less than the results my two-step referral process creates for clients), you’ll get 50 new, very warm prospects to have sales conversations with. Close a third of those, and you...
by Alex Goldfayn | Mar 17, 2014 | Blog, Evangelist Marketing Minute Newsletter, Systematizing Revenue Growth
Here are some common misconceptions about revenue growth, and my take on each: Revenue growth depends on sales effort. Perhaps, in the end. But it’s marketing effort, which is one-to-many, that allows interested prospects to volunteer themselves to your sales...
by Alex Goldfayn | Mar 10, 2014 | Blog, Make It Look Easy
Marketing is nothing more than consistently communicating your value to people who can buy it. Many people over-think and intellectualize marketing. (For example: There’s no time; I don’t have the budget; It’s not ready yet.) Good marketing is...
by Alex Goldfayn | Mar 3, 2014 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
I was delivering a speech last week at an association annual event in Palm Springs, and a few of the attendees — who run large, successful, private organizations — commented with admiration that much of my approach to revenue growth is common sense....
by Alex Goldfayn | Feb 24, 2014 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
Here are a half-dozen marketing activities for revenue growth: 1. Conduct 10-15 minutes phone calls with customers to understand their thoughts and feelings about your products and services. You’re looking to emotionalize and quantify their experience with you....
by Alex Goldfayn | Feb 18, 2014 | Blog, Focus On Your Value
A wonderful article from Inc. Magazine came to my attention recently. It captures in precise detail the stress and anxiety that often comes with entrepreneurship. (Thanks to my friend and highly successful fellow entrepreneur Mike Maddock for bringing it to my...
