by Alex Goldfayn | Jun 30, 2014 | Blog, Communications Is The Key To Selling More
Just like your products and services, the best marketing helps people. It doesn’t pitch, propose, push, prod or promise. Rather, it demonstrates your outstanding value to your customers and prospects. It offers ideas, tools, techniques, approaches, and advice...
by Alex Goldfayn | Jun 23, 2014 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter
In an era of ever-expanding communications platforms and tools, the personal communication is going the way of the triceratops and the Palm Pilot.Think about it: how many personal, one-on-one emails and phone calls from do you receive in a day? For most of us, the...
by Alex Goldfayn | Feb 3, 2014 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter
Here are a dozen adjectives and adverbs to use in your marketing messaging. Dramatic Significant Fast Immediate Incredible Extremely Extraordinary Considerable Substantial Exciting Surprising Exceedingly Don’t just tell your market you do. Rather, tell buyers...
by Alex Goldfayn | Jan 19, 2014 | Blog, Communications Is The Key To Selling More
In my approach to revenue growth, research isn’t marketing. Reading isn’t marketing, and neither is writing frankly, unless you send what you wrote to somebody who can buy from you! Marketing is communication action. That is, telling somebody who can buy...
by Alex Goldfayn | Sep 23, 2013 | Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter
There are three major roadblocks when it comes to putting good marketing into the world: 1. Not knowing exactly what actions to take. Will this technique will work? 2. Not knowing what to say. Will this messaging resonate? 3. Fear: of rejection; of offending; of...
by Alex Goldfayn | Jul 8, 2013 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter
I’ve done four speeches in the last three weeks — at an association event, two corporate events, and my own Growth Workshop — and at each one this question has come from an audience member: How do you define marketing? My answer: Aggressively...
