by Alex Goldfayn | Aug 4, 2010 | Consumer Perceptions, Industry Analysis, Videos
The Blackberry Torch came out yesterday, and one Gartner analyst gave Bloomburg Businessweek this annoying piece of analysis: “But it doesn’t have the look and feel of an Android or Apple operating system and I’m not sure it will achieve the goal of taking volume away...
by Alex Goldfayn | Aug 3, 2010 | Consumer Perceptions
…is an amazing marketing achievement by what used to be a search engine company. Not that long ago, there were only two kinds of people: Windows people and Mac people. Now, through surprisingly successful marketing and powerful functionality, Google has become a...
by Alex Goldfayn | Jul 29, 2010 | Blog, Consumer Perceptions, Marketing Think Tank
First some numbers, then an analysis: Microsoft vice president of communications Frank X. Shaw recently posted some fascinating figures on his company blog: Microsoft has sold 150 million Windows 7 licenses in the first 8 months of its availability. That’s...
by Alex Goldfayn | Jul 9, 2010 | Blog, Consumer Perceptions, Marketing Think Tank
I think consumer electronics and sports are a lot alike: fans fight for their home teams / favorite devices, follow the latest news and developments intently, and interact with each other about the intricacies of their favorite device / team. As such, I found a good...
by Alex Goldfayn | Jul 6, 2010 | Consumer Perceptions, Defining Posts
After all these years, consumers remain uncomfortable with technology. Decades ago, in the 1980s and 1990s, it made sense: computers were relatively new to most people. The the language was complex and scary. Hard drives and mother boards and megahertz and DOS and...
