by Alex Goldfayn | Jul 2, 2010 | Blog, Consumer Perceptions, Marketing Think Tank
Cynicism. Consumer doubt. Public anger. Customer frustration. Negative publicity. Customer defection. Loss of market share. Loss of revenue. Staff defections. Internal panic. Corporate struggle to survive. A company that releases a phone that ceases to work as a phone...
by Alex Goldfayn | Jun 29, 2010 | Consumer Perceptions, Videos
Much more on this topic in yesterday’s post.
by Alex Goldfayn | Jun 24, 2010 | Consumer Perceptions
I went to an early morning iPhone line today — out of curiosity and professional interest. The line at the mall I went to had about 1,000 people in it at 6 AM. Here is what I saw: multiple people from the back of the line tried to purchase a place in the front...
by Alex Goldfayn | Jun 23, 2010 | Consumer Perceptions
The iPhone 4 comes out tomorrow, and Apple stores across the United States will be opening at 7 AM. Well before that early hour, lines will form outside of the stores and people will wait. They will chat with each other eagerly, energetically, united by their common...
by Alex Goldfayn | Jun 15, 2010 | Consumer Perceptions, Defining Posts
This is a compilation and expansion of several earlier posts. I’m laying this out for consumer electronics specifically, but people have suggested this model works for any consumer products. I haven’t thought it through for other categories (like cars, clothes, etc.)...
by Alex Goldfayn | Jun 12, 2010 | Consumer Perceptions
I recently finished burning DVDs of an hour-long movie I made of the first year of my children’s lives. The final footage contains hundreds of video clips and 700 photographs — both of which are set to parts of approximately 30 songs. The final Quicktime...
