by Alex Goldfayn | Aug 22, 2016 | Blog, Evangelist Marketing Minute Newsletter, Gratitude
I’m turning 40 years old this week, and my grandmother just turned 90. I’m incredibly lucky and privileged to have her, now into my middle age! She taught me Russian, which I still speak fluently, but, somewhat amazingly, she also taught me English! My...
by Alex Goldfayn | Aug 15, 2016 | Blog, Evangelist Marketing Minute Newsletter, Systematizing Revenue Growth
The best way to grow business is systematize revenue actions. Make it automatic, like the automated monthly deposit into your investment or savings account. For example: To collect referrals: If you send a customer survey, ask for referrals on it. To sell new...
by Alex Goldfayn | Aug 8, 2016 | Blog, Evangelist Marketing Minute Newsletter, Fear, OUR Discomfort, Not the Customers'
I teach my clients to ask for the business systematically, to pivot to the sale, to close the deal. Because frequently, we do all of the work in the sales process except we do not ask for the business. Why not? I ask my clients this question during our projects,...
by Alex Goldfayn | Aug 1, 2016 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales
There’s baseball talk ahead, but come with me, because there are revenue growth lessons in it. Last night, my Chicago Cubs played their game of the year so far. Down 6-0, they chipped away, tied it in the ninth inning, and won on a wild play in the 12th inning....
by Alex Goldfayn | Jul 25, 2016 | Blog, Evangelist Marketing Minute Newsletter, Happiness For Sales Growth, Proactive Selling
Frequently, the most successful sales people at my clients’ companies are the most enthusiastic ones. Enthusiasm sells, because it’s contagious. People are drawn to enthusiasm, because, generally, they wish to infuse it into their own lives and work....
by Alex Goldfayn | Jul 18, 2016 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales, Proactive Selling
Too often, we wait for the perfect time to do something new, or something different. We delay because we’re too busy. But we will never be less busy. We delay because our staff and colleagues tell us they are too busy. But, really, will they get less busy in...
