by Alex Goldfayn | Sep 24, 2018 | Blog, Evangelist Marketing Minute Newsletter
Right now, as you read this, your customers are buying things from the competition which they could be buying from you. They would like to buy them from you. That’s why they’ve been with you for so long. You provide them with great value. They appreciate you. Also,...
by Alex Goldfayn | Sep 17, 2018 | Blog, Evangelist Marketing Minute Newsletter
Dateline: Last Thursday, at a client Revenue Growth Workshop, with 90 customer-facing staff members in the room. This is the event that occurs about 90 days into my projects, where we show staff how incredibly positively they are viewed by their customers, and then we...
by Alex Goldfayn | Sep 10, 2018 | Blog, Evangelist Marketing Minute Newsletter
I’ve worked with thousands of salespeople over the last 10 years, and I’ve come to believe there a single, powerful characteristic that separates the most successful from the rest. It is at once the most important characteristic salespeople can have, and also the...
by Alex Goldfayn | Sep 3, 2018 | Blog, Evangelist Marketing Minute Newsletter
Welcome to September. Fall has arrived. Four months remain this year. Remove the slow holiday weeks of Thanksgiving, Christmas and New Year, and we are left with 14 productive working weeks. Minus holidays, that’s about 68 working days, after today....
by Alex Goldfayn | Aug 27, 2018 | Blog, Evangelist Marketing Minute Newsletter
One of the major activities my clients start doing systematically is using the telephone more to call customers and prospects. Many salespeople immediately assume I mean cold calling as soon as we start talking about the phone. Naturally, they resist this, as they...
by Alex Goldfayn | Aug 21, 2018 | Blog, Evangelist Marketing Minute Newsletter
Henry Ford said, “Whether you think you can, or you think you can’t, you’re right.” And because behavior follows mindset, here is a revenue growth affirmation, or manifesto, to help you think you can. Read it daily, or weekly, or whenever you feel like you need a...
