by Alex Goldfayn | Dec 14, 2015 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value
Henry Ford said “whether you believe you can, or you believe you can’t, you’re right.”Which is to say, if you believe you’re hugely helpful to your customers when you pick up the phone, you’re right. But if you believe you’re...
by Alex Goldfayn | Dec 7, 2015 | Blog, Evangelist Marketing Minute Newsletter, One-To-Many Communications, Proactive Selling
I was teaching a client workshop recently, and I asked the 70 customer-facing people in the room what percentage of their sales go to existing customer. The answer: over 95%. Don’t forget about selling to prospects, who you’re not currently doing...
by Alex Goldfayn | Nov 30, 2015 | Blog, Evangelist Marketing Minute Newsletter, Testimonials
In nearly every project I do with clients, I interview their customers to understand how they think and talk about my clients — which are usually manufacturers, distributors or service providers. This gives us powerful testimonials to use to (1) grow business...
by Alex Goldfayn | Nov 16, 2015 | Blog, Evangelist Marketing Minute Newsletter, The Amazing Telephone
I frequently tell clients that all of the revenue growth techniques I teach are designed to uncommoditize them. That is, the goal of everything we do is to help you stand out from the crowd and differentiate you from the competition. One way to do this, ironically and...
by Alex Goldfayn | Nov 9, 2015 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling, Systems For Revenue Growth
If we remove the weeks of Thanksgiving and the final two weeks of December, there are five proper working weeks left in 2015. Here are five simple approaches for closing the year out strong: 1. From now until the end of the year, inform every customer and prospect you...
by Alex Goldfayn | Nov 2, 2015 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter
I was giving a keynote speech in Las Vegas on Friday morning, and an audience member asked, “How much communication is too much? When will customers, prospects, and those on my list get annoyed and complain?” My answer: If your communication is helpful,...
