by Alex Goldfayn | Sep 14, 2015 | Blog, Evangelist Marketing Minute Newsletter, One-To-Many Communications
People often ask me which of my 22 simple, fast and free revenue activities they should implement. Here’s my answer: It doesn’t matter which ones you do. I don’t care if you ask the did you know question, ask for referrals, communicate testimonials,...
by Alex Goldfayn | Sep 7, 2015 | Blog, Evangelist Marketing Minute Newsletter, Gratitude
My family was these families. The ones on TV and in the newspapers, with the frightened faces. Nearly 40 years ago, I was the two-year-old on my young dad’s shoulders. We were running from the former Soviet Union, and while we didn’t have war, my parents...
by Alex Goldfayn | Aug 31, 2015 | Blog, Evangelist Marketing Minute Newsletter, Procrastination
Summer’s over. The year is exactly two-thirds over. But one-third remains before us. I’ve found the fall to be a very productive time. Long family vacations are winding down, and people are hungry for routine. People crave productivity and results after a...
by Alex Goldfayn | Aug 24, 2015 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter
The markets are in tumult. As I write this, the Dow futures are down 700 points, after a dramatically bad end to last week. Especially now, communicate your value systematically. At minimum, give me one communication action per day to someone who can buy from you....
by Alex Goldfayn | Aug 17, 2015 | Accountability, Blog, Evangelist Marketing Minute Newsletter
My wife and I were recently selecting photos of the kids to print at a very high-end studio. At a certain (very high) purchase level, you get a break on the price of the digital photos. My wife wanted 10, and even at the reduced price each digital file was $150. On...
by Alex Goldfayn | Aug 10, 2015 | Blog, Evangelist Marketing Minute Newsletter, OUR Discomfort, Not the Customers', Testimonials
The discomfort with asking your good customers for detailed testimonials is yours, not theirs. They’d be happy to tell you about what they love about working with you. I know this because each year I ask hundreds of my clients’ customers this question as a...
