by Alex Goldfayn | Feb 16, 2015 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales
Look at your customers by the amount of revenue they do with you. The 15-20% of companies that do the most revenue with you probably make up 70-80% of your total sales. Now look at the remaining companies — the 80-85% of your customers who are not the biggest...
by Alex Goldfayn | Feb 9, 2015 | Blog, Evangelist Marketing Minute Newsletter, Testimonials
Bill Gates once said famously, “Your most unhappy customers are your greatest source for learning.” That may be, but do you want to learn, or grow your business? Because if it’s the latter, your happiest customers are your greatest source of revenue!...
by Alex Goldfayn | Feb 2, 2015 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales
I’m on a Disney cruise ship on our balcony, somewhere in the Caribbean, staring out at the horizon ahead. It’s infinite and endless where the ocean meets the sky, and it occurs to me that I often take it for granted. It’s just there. It’s the...
by Alex Goldfayn | Jan 26, 2015 | Blog, Evangelist Marketing Minute Newsletter, Marketing For Revenue Growth
If you want to grow revenue, nothing will do so faster, easier and more dramatically than marketing. Marketing opens what sales closes. We must sell, and we must close. But we must constantly be opening new opportunities. We must consistently create new opportunities...
by Alex Goldfayn | Jan 19, 2015 | Blog, Evangelist Marketing Minute Newsletter, Marketing For Revenue Growth
We must market to existing customers as much as we market to prospects.There are two big reasons for this: 1. The competition is calling on them aggressively. Every time they say “no” to them, they make a conscious decision to say with you. We must help...
by Alex Goldfayn | Jan 12, 2015 | Blog, Evangelist Marketing Minute Newsletter, Marketing For Revenue Growth
Unlike your products and services, which need to be precise and exact, your marketing needs only to be helpful. I heard Alan Weiss say this once, and it has stuck with me ever since: In marketing, quantity trumps quality. The more that people hear from us, the more...
