by Alex Goldfayn | Nov 24, 2014 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter
Even when you have meetings all day… Even when you’re at a trade show… Even when you’re on the road, calling on one customer after another… Even when you’re on long, highly-productive conference calls (ha!)… …Take one...
by Alex Goldfayn | Nov 17, 2014 | Blog, Evangelist Marketing Minute Newsletter, Happiness For Sales Growth
I was meeting with a new client last week to introduce our project to the top leadership team. In the room were about a dozen people: presidents, along with a number of heads of sales and customer service departments (my work focuses on changing the thinking and...
by Alex Goldfayn | Nov 10, 2014 | Blog, Evangelist Marketing Minute Newsletter, Testimonials
Most people spend their work days putting out fires, which, by definition, is reactive effort. It also tends to be the work of dealing with unhappy customers — who are complaining about an incorrect order, a delayed delivery, or simply demanding to have your...
by Alex Goldfayn | Nov 3, 2014 | Blog, Evangelist Marketing Minute Newsletter, Testimonials
In the last week, I’ve delivered six workshops and keynote speeches in Denver, Houston, Chicago, and Las Vegas. During the portion of my sessions that covered communicating (not just collecting) testimonials, several people had this rather common resistance:...
by Alex Goldfayn | Oct 27, 2014 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
You deserve more revenue. You provide tremendous value to your customers. You improve their lives and grow their companies. Ask them, and they’ll tell you. As such, you deserve more revenue. But many others deserve for your company to grow as well: Your existing...
by Alex Goldfayn | Oct 20, 2014 | Accountability, Blog, Evangelist Marketing Minute Newsletter
My average client grows by 15% to 20% in their first year with me. On the low end, some clients grow by “just” 5% or 10% because you can stumble accidentally into that kind of growth after experiencing the mindset change we work on, and applying just a few...
