by Alex Goldfayn | Mar 24, 2014 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
If you request two referrals per week and hit a 50 percent success rate (which is less than the results my two-step referral process creates for clients), you’ll get 50 new, very warm prospects to have sales conversations with. Close a third of those, and you...
by Alex Goldfayn | Mar 17, 2014 | Blog, Evangelist Marketing Minute Newsletter, Systematizing Revenue Growth
Here are some common misconceptions about revenue growth, and my take on each: Revenue growth depends on sales effort. Perhaps, in the end. But it’s marketing effort, which is one-to-many, that allows interested prospects to volunteer themselves to your sales...
by Alex Goldfayn | Mar 3, 2014 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
I was delivering a speech last week at an association annual event in Palm Springs, and a few of the attendees — who run large, successful, private organizations — commented with admiration that much of my approach to revenue growth is common sense....
by Alex Goldfayn | Feb 24, 2014 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
Here are a half-dozen marketing activities for revenue growth: 1. Conduct 10-15 minutes phone calls with customers to understand their thoughts and feelings about your products and services. You’re looking to emotionalize and quantify their experience with you....
by Alex Goldfayn | Feb 17, 2014 | Blog, Do You Think You Can, Or Think You Can't?, Evangelist Marketing Minute Newsletter
The next time you find yourself hesitating to market; or procrastinating on communicating your value; or avoiding picking up the phone to speak to a buyer, consider the following: Whether you’re religious or not, you will probably agree with me that we’re...
by Alex Goldfayn | Feb 10, 2014 | Blog, Evangelist Marketing Minute Newsletter, Happiness For Sales Growth
I love doing speeches and workshops, and I’m very good at them, so I’ve turned them into one of my top marketing activities (it helps that speaking generates a lot of business for me as well). I enjoy good meals, great wines, and fine cigars, so I’ve...
