by Alex Goldfayn | Feb 3, 2014 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter
Here are a dozen adjectives and adverbs to use in your marketing messaging. Dramatic Significant Fast Immediate Incredible Extremely Extraordinary Considerable Substantial Exciting Surprising Exceedingly Don’t just tell your market you do. Rather, tell buyers...
by Alex Goldfayn | Jan 27, 2014 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales
If fast revenue is the goal, here’s my recipe: Make a list of as many current and former customers as you can. Fifty, 100, whatever, as long as you do this in one sitting, as quickly as possible. Max time investment: 1 hour. Start with existing customers. Call them....
by Alex Goldfayn | Jan 20, 2014 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales
Everybody has customers in each of the categories above. Start at the right with me: Evangelists are your very best customers. These people are your greatest supporters. They buy much of what you put in front of them. They are communicators, telling people they know...
by Alex Goldfayn | Jan 13, 2014 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
When you contact buyers with a pitch, you are pushing your products or services to them. When you call, sell, mail, or use one of those awful, horrifically long “sales letters,” you’re pushing. What reaction do most people have when being pushed at?...
by Alex Goldfayn | Jan 6, 2014 | Blog, Evangelist Marketing Minute Newsletter, Perseverance In Sales
In one of this weekend’s NFL playoff games, the Indianapolis Colts found themselves down 38-10 in the third quarter against the fiercest defense in the league, and an opposing quarterback who was a having an historic game. Basically it was an insurmountable...
by Alex Goldfayn | Dec 30, 2013 | Blog, Evangelist Marketing Minute Newsletter, Selling By The Calendar
Here are 10 marketing resolutions for the new year: I resolve to spend 15 minutes per day communicating my company’s value to the world, because even Ihave 15 minutes. I resolve to focus my marketing on how my customers are improved by my products and services,...
