by Alex Goldfayn | Dec 23, 2013 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales
This is a terrific week to plan for next year. As you take a look at your 2014 marketing effort, ask yourself these questions: Who is your customer exactly? What kind of person is this? What title do they have (professionally, or personally)? Where do they work? What...
by Alex Goldfayn | Dec 16, 2013 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value
Self-limiting beliefs cannot be edited, adjusted or changed. The only thing you can do with limiting beliefs is to replace them. For example: “I don’t want to impose on the prospective customer” cannot be changed to “I must...
by Alex Goldfayn | Dec 9, 2013 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value
One of the key issues that came up at last week’s Marketing Summit was the physics of regularly taking small actions that communicate your value to the world. The idea is to execute marketing action daily — even if it’s only for a few minutes —...
by Alex Goldfayn | Dec 2, 2013 | Blog, Evangelist Marketing Minute Newsletter, Selling By The Calendar
More than 20,000 people read this newsletter every week. For nearly every one of you, the following statement is universally true: your products and services are more than good enough to generate significantly more revenue than they’re generating today. Simply,...
by Alex Goldfayn | Nov 25, 2013 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value
A couple of years have passed, but I clearly remember seeing the author and consultant David Maister at a small, private event he was speaking at. He was pacing, breathing hard with energy and commitment about his key lesson, which is burned into my mind: ...
by Alex Goldfayn | Nov 18, 2013 | Blog, Evangelist Marketing Minute Newsletter
Referrals are one of the most powerful but consistently under-utilized growth tools available. When I ask my clients why they don’t ask for referrals more, the answers range from “I don’t really know how,” to “I don’t want to...
