by Alex Goldfayn | Nov 11, 2013 | Blog, Evangelist Marketing Minute Newsletter, Testimonials
Want to do business with a certain kind of customer? Show him testimonials from people like him, in similar positions, dealing with similar issues, challenges, wins and losses. Individually targeted testimonials are the gold standard of revenue growth techniques. So,...
by Alex Goldfayn | Nov 4, 2013 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales
I’ve been codifying my 15-Minute Marketing Plan for my next book, and I wanted to share some of the major elements with you. To grow revenue, we must market. To market, we must take action. New marketing action, I’ve learned over the years, is most...
by Alex Goldfayn | Oct 28, 2013 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value
People often ask me what separates the best marketers from everyone else. Here’s my answer: A confident mindset: The best marketers believe they are among the best in the world at what they do, and they market like it. They’re not timid. They’re not...
by Alex Goldfayn | Oct 28, 2013 | Blog, Evangelist Marketing Minute Newsletter
People often ask me what separates the best marketers from everyone else. Here’s my answer: A confident mindset: The best marketers believe they are among the best in the world at what they do, and they market like it. They’re not timid. They’re not...
by Alex Goldfayn | Oct 21, 2013 | Accountability, Blog, Evangelist Marketing Minute Newsletter
The reason we spend so much more time on urgent, reactive work (read: fires) than strategic, proactive work (read, in this case: marketing) is because there are people expecting, even demanding, that we deliver on the former. We try to put out fires immediately...
by Alex Goldfayn | Oct 14, 2013 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
I coach and advise my clients to give me 15 minutes of marketing action per day. If you can do this, your business will have no choice but to grow. Most readily agree, and most start seeing sales go up immediately. Some people, however, do their 15 minutes, but...
