by Alex Goldfayn | Aug 26, 2013 | Blog, Evangelist Marketing Minute Newsletter, Systems For Revenue Growth
People often ask me for advice about measuring their marketing. They tell me how difficult and challenging it is to do so. Here is my take on this issue. First, a foundational point: the only measurement that really matters is revenue. How much and how fast is your...
by Alex Goldfayn | Aug 19, 2013 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
Too many principals and executives spend their days reacting to one fire after another, moving from problems to crises to fires and back again. This leaves little time for strategy, assessment, creativity and even awareness. If we are to market our value successfully,...
by Alex Goldfayn | Aug 12, 2013 | Blog, Evangelist Marketing Minute Newsletter, Marketing For Revenue Growth
Too many people mistake marketing with imposition. We are not wasting or “taking” people’s time when we market to them. We are not asking for a favor. And we can’t fear failure, because we don’t have their business yet. We are failing if...
by Alex Goldfayn | Aug 5, 2013 | Blog, Evangelist Marketing Minute Newsletter, Testimonials
I conduct qualitative interviews with my clients’ customers as a part of most of the projects I do. The goal of these conversations is to understand how my clients’ products or services help and improvetheir customers. I am looking for the emotion and the...
by Alex Goldfayn | Jul 29, 2013 | Blog, Evangelist Marketing Minute Newsletter, OUR Discomfort, Not the Customers'
Why don’t we ask for more referrals? Most people agree that it’s one of the best ways to grow revenue, but nearly everyone I ask admits that they don’t ask for referrals enough. After years of helping clients through this issue, here is why I believe...
by Alex Goldfayn | Jul 22, 2013 | Blog, Evangelist Marketing Minute Newsletter, Marketing For Revenue Growth
There are many ways to market, but no matter how you approach it, you need three basic variables: a large list of people who can buy from you; high-value content; and a high level of activity. Here is how these variables interact: If you have a large list and you...
