by Alex Goldfayn | Feb 18, 2013 | Evangelist Marketing Minute Newsletter, Plan Your Sales
To create big marketing, we must think big. The problem is, most of us are trained by management, experience, failures, fear, caution, perfection and politics to do the opposite, which I call thinking typically. For most people, typical thinking becomes a habit...
by Alex Goldfayn | Feb 11, 2013 | Evangelist Marketing Minute Newsletter, Focus On Your Value
You market exactly what you believe about yourself, your company, your product or your service. Or, in other words, you cannot out-market your mindset. Let me show you: Here’s how it works: (1) Your marketing shapes your (2) market’s perception about your...
by Alex Goldfayn | Feb 4, 2013 | Evangelist Marketing Minute Newsletter, Make It Look Easy
This week’s launching point: The company formerly known as Research In Motion nearly killed itself by focusing on a tablet device when its greatest strength (now atrophied) is smartphones. Last week, the new Blackberry Q10 was announced. I was prepared to say...
by Alex Goldfayn | Jan 31, 2013 | Evangelist Marketing Minute Newsletter, Plan Your Sales
This newsletter goes out to more than 20,000 subscribers on Monday mornings. Subscribe here, it’s free. The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. It covers marketing, branding,...
by Alex Goldfayn | Jan 28, 2013 | Evangelist Marketing Minute Newsletter, Mindset, Proactive Selling
This newsletter goes out to more than 20,000 subscribers on Monday mornings. Subscribe here, it’s free. The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. It covers marketing, branding,...
by Alex Goldfayn | Jan 21, 2013 | Evangelist Marketing Minute Newsletter, Focus On Your Value
This newsletter goes out to more than 20,000 subscribers on Monday mornings. Subscribe here, it’s free. The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. It covers marketing, branding,...