by Alex Goldfayn | Feb 19, 2018 | Blog, Evangelist Marketing Minute Newsletter
You have to believe. You have to believe in your great value to your customers. They believe in it, why don’t you? Heck, they pay for it, for years and sometimes decades. The competition calls regularly, but they stay with you. They know they can probably find it...
by Alex Goldfayn | Feb 12, 2018 | Blog, Evangelist Marketing Minute Newsletter
Yesterday the American Chris Mazdzer won a stunning Olympic silver medal in luge. And yet, here is what he posted on social media just three weeks ago: “What kills me and has been driving me wild for over a year now is the fact that no matter what I do, my top speed...
by Alex Goldfayn | Feb 5, 2018 | Blog, Evangelist Marketing Minute Newsletter
We spend a lot of time thinking and talking about the external referral: that is, a connection to a prospect at another company. But what about the internal referral?! What about other people who can buy what you sell within the same company as your current...
by Alex Goldfayn | Jan 29, 2018 | Blog, Evangelist Marketing Minute Newsletter
I was recently in Dublin, where the weather is gloomy but the people seem to be cheery and joyful, nevertheless. I was there to kick off my revenue growth program for a client’s European operation. The work we did in the U.S. with this company yielded sales growth...
by Alex Goldfayn | Jan 22, 2018 | Blog, Evangelist Marketing Minute Newsletter
Should we write it up? How many would you like? When can you get me a PO? I can get this to you Tuesday or Thursday, which do you prefer? How would you like to pay? When do you want to talk about this next? When will you decide? Would you like to get...
by Alex Goldfayn | Jan 15, 2018 | Blog, Evangelist Marketing Minute Newsletter
The Minnesota Vikings won with a stunning last-second miracle pass last night against the New Orleans Saints in an NFL playoff game last night. It was one of the all-time great and wild endings in NFL history. It’s a play that results in a touchdown less than 1% of...
