by Alex Goldfayn | Oct 9, 2017 | Blog, Evangelist Marketing Minute Newsletter
Last week, I did a speech with 100 or so business owners and their top sales staff in the audience. During the portion of my session on the importance of being present with customers and showing them you care, an audience member raised his hand and stated the...
by Alex Goldfayn | Oct 2, 2017 | Blog, Evangelist Marketing Minute Newsletter
My friends, the calendar has turned once again, and the year has entered the fourth quarter. We have 13 weeks this year. The ultimate outcome of most games, and most years, is determined in the fourth quarter. Have a strong one, and you’ll exceed plan. You’ll...
by Alex Goldfayn | Sep 25, 2017 | Blog, Evangelist Marketing Minute Newsletter
I will tell you the secret to selling more. Because people ask me. They say, “So, what’s the secret?” This is the secret: There is no secret to selling more. There is no silver bullet. There is no magic formula. There is only the work. I...
by Alex Goldfayn | Sep 18, 2017 | Blog, Evangelist Marketing Minute Newsletter
I was doing a keynote speech for an association event last week. My two-hour session started at 8 A.M., and some people drifted in somewhat late. Understandable, given the early hour. The later it got, the more I gently called attention to the late arrivers, with...
by Alex Goldfayn | Sep 11, 2017 | Blog, Evangelist Marketing Minute Newsletter
There are many times throughout the week that we think about picking up the phone to call a customer or two but do not. We avoid it. Or we get busy. Another call, or fire, comes in. Or we send an email instead. Or we need to drive somewhere. We could make the...
by Alex Goldfayn | Sep 4, 2017 | Blog, Evangelist Marketing Minute Newsletter
The upside of proactive phone calls to customers and prospects: It’s simple, but the competition isn’t doing it. Want to stand out from the crowd? Call humans. Be a human. (More on humans below.) The customer will be happy to hear from you. We assume she won’t be, we...
