by Alex Goldfayn | Apr 3, 2017 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value, Gratitude, Proactive Selling
Much of what I do for clients is designed to help them stand out from the competition, to make them singular. This is, of course, quite easy. We simply need to do things that others aren’t. That is, communicate proactively. This makes us stand out because...
by Alex Goldfayn | Jan 28, 2017 | Blog, Focus On Your Value, Gratitude, Revenue Growth Video Series
Alex Goldfayn discusses the power of bringing hope and possibility to your...
by Alex Goldfayn | Jan 2, 2017 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value, Perseverance In Sales
New years resolutions are commitments to create new habits. This is why most resolutions go unattained. We resolve, but we do not put the work in to create the necessary habits. Here’s the thing about habits: The behaviors we wish to replace are (bad) habits...
by Alex Goldfayn | Jul 1, 2016 | Blog, Focus On Your Value, Proactive Selling, Revenue Growth Video Series
Alex Goldfayn discusses the power of confidence and boldness in revenue...
by Alex Goldfayn | May 17, 2016 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value, Gratitude
My clients and I use a lot of public recognition of individual revenue growth success because study after study finds that being publicly recognized among peers is more motivating than financial compensation. That is, a company or department-wide communication...
by Alex Goldfayn | Mar 7, 2016 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value
Let the competition reduce their price. You remind your customers about your great value when they ask you to lower your prices. Let the competition focus on specs and stats. You focus on how the customer will be improved should she buy from you. How you will save her...
