by Alex Goldfayn | Jul 14, 2014 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value
This morning I’m delivering a keynote to more than 1,000 people for the AmericanHort association — the largest horticultural association in the US. It’s titled Kill The Commodity, and the organizer selected the title. Most companies in competitive...
by Alex Goldfayn | Feb 18, 2014 | Blog, Focus On Your Value
A wonderful article from Inc. Magazine came to my attention recently. It captures in precise detail the stress and anxiety that often comes with entrepreneurship. (Thanks to my friend and highly successful fellow entrepreneur Mike Maddock for bringing it to my...
by Alex Goldfayn | Feb 16, 2014 | Blog, Focus On Your Value
NBC News recently redesigned its website, going from its long-time layout to a drastically new, modern, Microsoft Windows tile-like design. (Ironic, since the NBC News web site recently parted ways with Microsoft and put an end to its MSNBC brand. Ironic also because...
by Alex Goldfayn | Jan 2, 2014 | Blog, Focus On Your Value
I was talking with somebody today who asked me: “How do we communicate our value?” My reply: “We communicate your value by communicating your value.” Let people know, on multiple parallel platforms, how you improve their lives and companies....
by Alex Goldfayn | Dec 16, 2013 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value
Self-limiting beliefs cannot be edited, adjusted or changed. The only thing you can do with limiting beliefs is to replace them. For example: “I don’t want to impose on the prospective customer” cannot be changed to “I must...
by Alex Goldfayn | Dec 9, 2013 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value
One of the key issues that came up at last week’s Marketing Summit was the physics of regularly taking small actions that communicate your value to the world. The idea is to execute marketing action daily — even if it’s only for a few minutes —...
