by Alex Goldfayn | Nov 25, 2013 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value
A couple of years have passed, but I clearly remember seeing the author and consultant David Maister at a small, private event he was speaking at. He was pacing, breathing hard with energy and commitment about his key lesson, which is burned into my mind: ...
by Alex Goldfayn | Nov 14, 2013 | Blog, Focus On Your Value
Most people need to communicate more confidently, positively and emotionally about their work. Why? Because your customers do. If you would ask your customers about their top reasons for working with or buying from you, they would use more dramatic and compelling...
by Alex Goldfayn | Nov 5, 2013 | Blog, Focus On Your Value
When you’re selling to higher level executives at large companies (the publicly traded, or the very large private firms), keep in mind that their priorities are much different than your own. For example: They work hard to not draw attention to themselves. They...
by Alex Goldfayn | Oct 28, 2013 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value
People often ask me what separates the best marketers from everyone else. Here’s my answer: A confident mindset: The best marketers believe they are among the best in the world at what they do, and they market like it. They’re not timid. They’re not...
by Alex Goldfayn | Oct 24, 2013 | Blog, Focus On Your Value
Your customers speak more positively about your company, products, services and value than you do. If you ask the what they like best about working with you — and why — they’ll use language, emotion and boldness that is far beyond how you describe...
by Alex Goldfayn | Oct 17, 2013 | Blog, Focus On Your Value
You think about your products and services constantly. You review your offerings, tweak small details, and respond to customer problems and concerns. You answer questions, train staff, and put out fires. Your day — and maybe even your life — revolve around...
