by Alex Goldfayn | Apr 15, 2013 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value
For business-to-business companies, there are only five-and-a-half major value propositions that matter to customers: Increased revenue Decreased costs Increased bottom-line-profits Increased productivity Increased satisfaction Sometimes…personal legacy For...
by Alex Goldfayn | Feb 11, 2013 | Evangelist Marketing Minute Newsletter, Focus On Your Value
You market exactly what you believe about yourself, your company, your product or your service. Or, in other words, you cannot out-market your mindset. Let me show you: Here’s how it works: (1) Your marketing shapes your (2) market’s perception about your...
by Alex Goldfayn | Jan 21, 2013 | Evangelist Marketing Minute Newsletter, Focus On Your Value
This newsletter goes out to more than 20,000 subscribers on Monday mornings. Subscribe here, it’s free. The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. It covers marketing, branding,...
by Alex Goldfayn | Dec 3, 2012 | Evangelist Marketing Minute Newsletter, Focus On Your Value
This newsletter goes out to more than 20,000 subscribers on Monday mornings. Subscribe here, it’s free. The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. It covers marketing, branding,...
