by Alex Goldfayn | Nov 17, 2014 | Blog, Evangelist Marketing Minute Newsletter, Happiness For Sales Growth
I was meeting with a new client last week to introduce our project to the top leadership team. In the room were about a dozen people: presidents, along with a number of heads of sales and customer service departments (my work focuses on changing the thinking and...
by Alex Goldfayn | Aug 18, 2014 | Blog, Evangelist Marketing Minute Newsletter, Happiness For Sales Growth
We are not a road-trip family — we fly — but last week we drove from Chicago to Niagara Falls and Toronto. Which meant more than 20 hours in the car round-trip and between destinations. With two 5-year-olds. And so, they asked “why?”...
by Alex Goldfayn | Feb 10, 2014 | Blog, Evangelist Marketing Minute Newsletter, Happiness For Sales Growth
I love doing speeches and workshops, and I’m very good at them, so I’ve turned them into one of my top marketing activities (it helps that speaking generates a lot of business for me as well). I enjoy good meals, great wines, and fine cigars, so I’ve...
by Alex Goldfayn | Dec 13, 2013 | Blog, Happiness For Sales Growth
Your products or services improve people’s lives. You make companies more profitable, and individuals more productive. You’re here to help people. As many people as possible. Your customers actually find your extremely valuable and speak about it...
by Alex Goldfayn | Oct 16, 2013 | Blog, Happiness For Sales Growth
A ball player who has experienced the depths of a slump enjoys and appreciates the glory of a hot streak. A man who has been broke, unsure which credit card will work, is more likely to do what it takes to become independently wealthy — and he will enjoy it like...
by Alex Goldfayn | May 24, 2013 | 20 Videos in 20 Days, Happiness For Sales Growth, Videos
Your marketing should answer this question: How do I improve people’s lives and companies.
