by Alex Goldfayn | Jul 14, 2010 | Industry Analysis, Videos
Here’s a quick take on smart phone delays: Apple can afford it, because its evangelist consumers will wait for Apple. Android makers and wireless carriers cannot afford the same delays. Here’s why:
by Alex Goldfayn | Jul 12, 2010 | Blog, Industry Analysis, Marketing Think Tank
I love TiVo. The actual, original TiVo — not make believe kind that Comcast puts out. Problem is, I haven’t used a proper TiVo in more than six years. We’ve been forced to use Comcast’s inferior DVR, because we haven’t really had a...
by Alex Goldfayn | Jul 8, 2010 | Blog, Industry Analysis, Marketing Think Tank, Videos
Stay focused. Put your energy into your core business. And apply at least twice as much energy into developing and executing powerful marketing as you put into product development.
by Alex Goldfayn | Jun 28, 2010 | Blog, Industry Analysis, Marketing Think Tank, The Best Marketer In The World
Let’s take a look at Apple’s last week, and grade the company on its marketing. My starting point is that Apple is the best marketing company in the world, in any industry. It has been held this title at least since the first iPhone launched, and probably...
by Alex Goldfayn | Jun 22, 2010 | Industry Analysis, The Best Marketer In The World, Videos
In addition to my weekly video for consumer electronics marketers and communications professionals, I’m also launching a weekly quick-hitting piece for the media: journalists, broadcasters, editors and producers. You can sign up to receive this email for free,...
