by Alex Goldfayn | Aug 7, 2014 | Blog, Marketing For Revenue Growth
The Wall Street Journal has an article today about small business owners marketing on Facebook, where ad prices are up and clicks are down. You can read the article here, but you may need a subscription. A graphic appears with the piece, titled “Marketing...
by Alex Goldfayn | Dec 20, 2013 | Blog, Marketing For Revenue Growth
If you want to increase revenue, marketing is your fastest, easiest, most impactful way to do so. It’s even more effective than sales. Why? Because sales is one-to-on. You can’t sell to more than one person at the same time. It’s physically...
by Alex Goldfayn | Dec 18, 2013 | Blog, Marketing For Revenue Growth
Marketing is not researching Linkedin. It is not collecting followers or friends on social media. Marketing is not calling a supplier. It is not perfecting products, or product descriptions. Marketing is even not getting your Web site just so. Marketing is not meeting...
by Alex Goldfayn | Sep 30, 2013 | Blog, Evangelist Marketing Minute Newsletter, Marketing For Revenue Growth
We market, by communicating our value boldly and relentlessly, to grow our organization. We market for our colleagues and co-workers, who want to be a part of a healthy, thriving concern. We market for our current customers, who deserve to do business with the most...
by Alex Goldfayn | Aug 12, 2013 | Blog, Evangelist Marketing Minute Newsletter, Marketing For Revenue Growth
Too many people mistake marketing with imposition. We are not wasting or “taking” people’s time when we market to them. We are not asking for a favor. And we can’t fear failure, because we don’t have their business yet. We are failing if...
by Alex Goldfayn | Jul 22, 2013 | Blog, Evangelist Marketing Minute Newsletter, Marketing For Revenue Growth
There are many ways to market, but no matter how you approach it, you need three basic variables: a large list of people who can buy from you; high-value content; and a high level of activity. Here is how these variables interact: If you have a large list and you...
