by Alex Goldfayn | Nov 27, 2011 | Blog, Marketing Think Tank
What makes an effective consumer electronics commercial? Three things: Simple demonstrations of life-improving value of the technology Happy people Energizing music Lets deconstruct the first sentence: Simple Demonstrations: Show people what your technology can do....
by Alex Goldfayn | Nov 2, 2011 | Blog, Marketing Think Tank
If you’ve attained a measure of success in consumer electronics, congratulations, but you need to work harder! Success is fleeting in our industry, and you must continue to do the right things in the right way simply to maintain your advantageous position....
by Alex Goldfayn | Oct 25, 2011 | Blog, Marketing Think Tank
You are in business. You are here. You would like to there. Let’s assume for now, that “there” involves some kind of business growth — new customers, or more of them. What are the factors involved in getting you from here to there? An excellent...
by Alex Goldfayn | Oct 19, 2011 | Blog, Marketing Think Tank
In David Maister’s book, Strategy and the Fat Smoker, he says that creating the plan is the easy part. We all know what to do. It’s doing it that’s the difficult part. Having the courage to execute; having the discipline to continually doing the...
by Alex Goldfayn | Oct 3, 2011 | Blog, Marketing Think Tank
If consumer passion (and discontent) is directly proportional to stock price, then efforts must be taken to manage it. You must give customers, prospective customers, the market, and onlookers like the media good news. And you must do it regularly. Good news must be...
by Alex Goldfayn | Sep 20, 2011 | Blog, Industry Analysis, Marketing Think Tank
Pre price-increase/spin-off/Quickster/horrible video announcement — Netflix did not see itself as its customers see it. The customers’ view of Netflix: beloved, caring, happy, useful, successful, committed, interested, interesting, engaged, part of the...
