by Alex Goldfayn | Aug 14, 2011 | Blog, Marketing Think Tank
Here are five actions you can take today to improve your marketing immediately: Call one customer and ask what they love about your product most. Incorporate this into your message. Write one paragraph about your newest product and cite no technical specifications or...
by Alex Goldfayn | Jul 22, 2011 | Blog, Marketing Think Tank
There’s a nice Q & A in the comments section of my Harvard Business Review piece. Click here to read it.
by Alex Goldfayn | Jul 21, 2011 | Blog, Marketing Think Tank
This is from an article I wrote for the Harvard Business Review: Every day, multi-million dollar consumer electronics products suffer the consequences of poor, lazy, ineffective, uninspired, unprepared, overly-technical, follow-the-status-quo marketing. Were it not...
by Alex Goldfayn | Jun 26, 2011 | Blog, Marketing Think Tank
Here’s a three-step process that might change your life and work forever: 1. Sit down. 2. Force yourself to have one idea. 3. Share it. You can have this idea with your morning coffee, or your lunch, or your evening beer, or while you exercise each day. What do...
by Alex Goldfayn | Jun 25, 2011 | Blog, Marketing Think Tank, Videos
This is a new model I’ve created demonstrating the interaction between your products and services, and your language and communication frequency. The video details my thinking on how the pieces fit together. Below, is a thumb-nail of the image, which you can...
by Alex Goldfayn | Jun 20, 2011 | Blog, Marketing Think Tank
Evangelist Marketing Minute: These pieces are called “Minutes” because they will always be short enough to read in about 60 seconds. I’ve observed many of my clients thinking defensively. For the vast majority of businesses defensive thinking is automatic,...
