Marketing Think Tank Archives - Page 12 of 18

Where is The Emotion in Your Marketing?

by Alex Goldfayn | Jun 17, 2011 | Blog, Marketing Think Tank

Features aren’t emotional. Specifications and statistics are not either. You know what is? Lifestyle. Family. Improving something meaningful to the audience. Do you agree with me? Then why is so much of your marketing focused on features, specifications and...

Anticipating The Status Quo

by Alex Goldfayn | Jun 11, 2011 | Blog, Marketing Think Tank

I’ve been thinking about anticipating change lately. If you are prepared to act in advance of an expected change, you can be among the first to capitalize on it. However, it occurs to me that we must also be able to predict changes that will not happen. I call...

Anticipating Consumer Needs

by Alex Goldfayn | Jun 8, 2011 | Blog, Marketing Think Tank

The best marketers I’ve worked with are not only good at reacting to consumer needs, they anticipate change and prepare for upcoming customer needs. For example, this week’s Apple iCloud announcement is another nail in the coffin of personal computer as...

Fight the World, The World Wins

by Alex Goldfayn | May 31, 2011 | Blog, Marketing Think Tank

I took the dogs on an early morning walk today, before most people in the neighborhood I walk in were awake. Which means most of the newspapers were still on the driveway. Here’s what I saw: Out of approximately 300 homes, maybe one-third had a newspaper...

Effective Aggressiveness in Marketing & Public Relations

by Alex Goldfayn | May 24, 2011 | Blog, Marketing Think Tank

Continuing our discussion on doing the work in your marketing and public relations: I’m a big fan of boxing. One of the criteria judges score fighters on each round is effective aggressiveness. It means that the boxer is not just swinging, but connecting. The...