by Alex Goldfayn | May 19, 2011 | Blog, Marketing Think Tank
There has been a lot of talk of Doing the Work lately. Seth Godin recommended Steven Pressfield’s excellent book on procrastination, Art of War. Turns out, Pressfield also has a new e-book called Do the Work. You can get the Kindle version for free here on...
by Alex Goldfayn | May 5, 2011 | Blog, Marketing Think Tank
This week, we learned that the percentage of US homes will actually fall for the first time this year. Research company Nielsen said that the number of homes with a TV will fall 2.2 percent this year. Further, the Digital Entertainment Group found that DVD and Blu-ray...
by Alex Goldfayn | May 2, 2011 | Blog, Marketing Think Tank
In the last month Americans have learned that the two most popular smart phone makers have been tracking their locations and collating their positions over time; that the most popular video game system maker has lost millions of its customers’ names, addresses,...
by Alex Goldfayn | Apr 4, 2011 | Blog, Marketing Think Tank
This week’s thinking launch point: My most successful clients excel at simplifying their marketing, messaging and PR. As an industry, we have trouble with this kind of simplification. Consumer electronics products are complex and the engineers who make them are...
by Alex Goldfayn | Mar 28, 2011 | Blog, Marketing Think Tank
Netflix recently announced that it has won the rights to a new drama, called House of Cards, starring Kevin Spacey. The little DVD rental company outbid cable giants HBO and AMC for 26 episodes. Of course, little Netflix now enjoys 20 million subscribers, while HBO...
by Alex Goldfayn | Mar 24, 2011 | Blog, Marketing Think Tank
The more I work organizations on focusing their marketing around the lifestyles of their customers, the more these two things become crystal clear: Common sense is a rare commodity inside large, complex companies. The best answers are often common sense. But you get...
