by Alex Goldfayn | Mar 23, 2011 | Blog, Marketing Think Tank
So long as we’re on the topic of staying special, consider this recent short piece about Apple, from MacRumors: [Apple’s] focus this week has been to troubleshoot all the iPad 2s that customers are returning to the stores. One iPad came back with a post it...
by Alex Goldfayn | Mar 22, 2011 | Blog, Marketing Think Tank
You don’t have to purchase a behemoth competitor for tens of millions of dollars to stay special in the minds of consumers. In fact, there’s a lot you can do that costs very little: Provide terrific customer service. I called Apple’s customer support...
by Alex Goldfayn | Jan 10, 2011 | Blog, Marketing Think Tank
Ten thoughts and observations from last week’s CES, in no particular order: The consumer electronics economy is nearly 100 percent recovered from the great recession. Are you acting accordingly? More than 100 tablet devices will be introduced this year. Computer...
by Alex Goldfayn | Jan 4, 2011 | Blog, Marketing Think Tank
Common sense is missing in consumer electronics. Manufacturers needlessly complicate products and marketing. Devices get new features that a tiny percentage of customers will ever use only because manufacturers need a new product update, product numbers, and...
by Alex Goldfayn | Jan 3, 2011 | Blog, Marketing Think Tank
Three tips if you are exhibiting at CES: Don’t fill your booth with anonymous “booth boys and girls” — hired solely for the days of the show — who know nothing about your company or your product. They hurt you tremendously when media...
by Alex Goldfayn | Jan 2, 2011 | Blog, Marketing Think Tank
Many of you will be attending CES this week in Las Vegas. Many of you are in public relations and marketing functions. When you’re there, having conversations with media and other interested parties, here are some tips and challenges: Challenge yourself to...
