by Alex Goldfayn | Sep 24, 2010 | Blog, Marketing Think Tank
As a former Blockbuster Total Access customer (this was their DVD-by-mail service; we’ve since transplanted to Netflix) I have some personal experience to add to these business lessons: It got to where people didn’t know what kind of company Blockbuster...
by Alex Goldfayn | Aug 13, 2010 | Blog, Marketing Think Tank
Fact: You are a lot more excited about your products & services than your customers. Fact: Your products & services are a lot more exciting (or, at least, interesting) than your marketing, messaging, and language. Fact: If you’re selling anything to...
by Alex Goldfayn | Jul 30, 2010 | Blog, Marketing Think Tank
…your only only goal in the world should be to develop loyalty and passion. Passion comes first. It means energy, enthusiasm, endorsement and word-of-mouth. Then comes loyalty: it brings commitment to your product, your company, and your message. It brings...
by Alex Goldfayn | Jul 29, 2010 | Blog, Consumer Perceptions, Marketing Think Tank
First some numbers, then an analysis: Microsoft vice president of communications Frank X. Shaw recently posted some fascinating figures on his company blog: Microsoft has sold 150 million Windows 7 licenses in the first 8 months of its availability. That’s...
by Alex Goldfayn | Jul 27, 2010 | Blog, Marketing Think Tank, Shifting Your Mindset, Videos
The best consumer electronics were not first in their category. Whether your products or your marketing, it is not necessary to be first. It is only necessary to improve (even if only slightly) on what already is working.
