by Alex Goldfayn | Jul 23, 2010 | Blog, Defining Posts, Marketing Think Tank, Shifting Your Mindset
…is simplicity. Of usage instructions. Of marketing. Of language. Of press releases. Of communications platforms.
by Alex Goldfayn | Jul 22, 2010 | Blog, Industry Analysis, Marketing Think Tank
Buried on the bottom of page B5 of yesterday’s Wall Street Journal was a short piece about Sharp’s tablet PC announcement. In the second paragraph, the piece mentioned similar devices from Apple, Acer, and Toshiba. The upcoming Sharp tablet wasn’t...
by Alex Goldfayn | Jul 15, 2010 | Blog, Industry Analysis, Marketing Think Tank, The Best Marketer In The World
David Winer, who is called the father of blogging, wrote this tough indictment of Apple on Gizmodo today. I agree with much of what Winer said: The brewing iPhone 4 mess is the worst crisis Apple has faced since Steve Jobs came back to run the company in 1997. Apple...
by Alex Goldfayn | Jul 12, 2010 | Blog, Industry Analysis, Marketing Think Tank
I love TiVo. The actual, original TiVo — not make believe kind that Comcast puts out. Problem is, I haven’t used a proper TiVo in more than six years. We’ve been forced to use Comcast’s inferior DVR, because we haven’t really had a...
by Alex Goldfayn | Jul 9, 2010 | Blog, Consumer Perceptions, Marketing Think Tank
I think consumer electronics and sports are a lot alike: fans fight for their home teams / favorite devices, follow the latest news and developments intently, and interact with each other about the intricacies of their favorite device / team. As such, I found a good...
by Alex Goldfayn | Jul 8, 2010 | Blog, Industry Analysis, Marketing Think Tank, Videos
Stay focused. Put your energy into your core business. And apply at least twice as much energy into developing and executing powerful marketing as you put into product development.
