by Alex Goldfayn | Jul 2, 2010 | Blog, Consumer Perceptions, Marketing Think Tank
Cynicism. Consumer doubt. Public anger. Customer frustration. Negative publicity. Customer defection. Loss of market share. Loss of revenue. Staff defections. Internal panic. Corporate struggle to survive. A company that releases a phone that ceases to work as a phone...
by Alex Goldfayn | Jun 28, 2010 | Blog, Industry Analysis, Marketing Think Tank, The Best Marketer In The World
Let’s take a look at Apple’s last week, and grade the company on its marketing. My starting point is that Apple is the best marketing company in the world, in any industry. It has been held this title at least since the first iPhone launched, and probably...
by Alex Goldfayn | Jun 25, 2010 | Blog, Marketing Think Tank, The Best Marketer In The World
Over the last decade, we’ve watched the best marketer in the world create incomparably loyal and passionate consumers, which I call evangelists. And over the last 90 days — and, dramatically, in the last 24 hours — we’ve watched the same...
by Alex Goldfayn | Jun 19, 2010 | Blog, Marketing Think Tank, Videos
A terrific Cisco commercial aired during this morning’s World Cup match. It featured young people from different parts of the world attempting a very cool trick with a soccer ball. They were recording video of their trick attempts with various smart phones. A...
by Alex Goldfayn | Jun 7, 2010 | Blog, Marketing Think Tank
Don’t create hurdles for yourself in the consumer electronics market; it’s already tough enough! Supporting Sentences: So many companies create unnecessary obstacles for themselves. For example: Terrible product names. Terrible press releases....
by Alex Goldfayn | Jun 4, 2010 | Blog, Marketing Think Tank, Shifting Your Mindset
If you’ve succeeded with early adopters, I would argue that you will not succeed with mainstream consumers. So many start-up consumer electronics companies are hurting themselves by marketing to early adopters first: Very few companies succeed in crossing the...
