by Alex Goldfayn | Sep 6, 2012 | Blog, Marketing Think Tank
Fact: Your customers think more positively about you than you do. Fact: They speak more emotionally about your work than you do. What does this do to your marketing? Is it as positive, and emotional and shameless as it could be? As it must be? Of course not. How can...
by Alex Goldfayn | Sep 5, 2012 | Blog, Marketing Think Tank
If you aren’t talking to customers, you are guessing from a conference room. If you aren’t understanding their thinking, their wants, the value they perceive they get from you, you are guessing from conference room. There are only two options: talking to...
by Alex Goldfayn | Sep 4, 2012 | Blog, Marketing Think Tank
Here’s a simple reminder about making sure you are building your action habit, as per yesterday’s post and newsletter: Ask yourself periodically throughout the day, “Am I taking action?” I have a little sticky note on the bottom of my monitor...
by Alex Goldfayn | Aug 28, 2012 | Blog, Marketing Think Tank
Things can be going great. You have momentum. Your marketing is generating attention. People are buying from you. The Web site is busy. And then — it happens almost always, to almost everyone — things start to slow down. Momentum slips away. Suddenly, all...
by Alex Goldfayn | Aug 23, 2012 | Blog, Marketing Think Tank
Here are the most common marketing problems I see with small business clients: Problem 1: No Focus. Small companies have a difficult time selecting just one or two products or services to focus on. Similarly, marketing activity tends to be scattered, because people...
by Alex Goldfayn | Aug 17, 2012 | Blog, Marketing Think Tank
This weekend, ask yourself: “What would my friends or family say they love about my product or service?” Or… “How would I explain my product or service to get my family excited about it?” On Monday, bring the answer into work and...
