by Alex Goldfayn | Jul 25, 2012 | Blog, Marketing Think Tank
I was conducting a webinar for Startup America today, titled Killing Commodities: How to Elevate Your Products and Services to Singular Status. One of the participants asked me this excellent question: What are the top three marketing techniques for somebody just...
by Alex Goldfayn | Jul 19, 2012 | Blog, Marketing Think Tank
What’s incredibly difficult to attain, simple to lose, and one of the rarest commodities in business? Not revenue. That’s easy compared to this. Not good talent. Some more hints: This particular business discipline is completely within our control. And if...
by Alex Goldfayn | Jul 18, 2012 | Blog, Marketing Think Tank
Here’s a proven formula for success: Market aggressively, but sell elegantly. On the marketing side, this means you should communicate relentlessly, aggressively build lists of customers and prospective customers, simplify to the void, use emotional language,...
by Alex Goldfayn | Jul 15, 2012 | Blog, Marketing Think Tank
Sometimes people ask me what’s the secret to good marketing? My answer surprises them: There isn’t one. There is no secret. There is no magic bullet. There is no overnight success in marketing. There is only effort, persistence, and doing the right things...
by Alex Goldfayn | Jul 12, 2012 | Blog, Marketing Think Tank
I work with Fortune 500 companies and startups, CEOs, CMOs and founders. One methodology that’s a part of nearly every project I engage in, regardless of the size of the company, is qualitative customer interviews. There are myriad benefits to speaking with your...
by Alex Goldfayn | Jun 22, 2012 | Blog, Marketing Think Tank
You’re not in the technology business. You’re not in the real estate business. You’re not in the accounting, law, medical, hair care or retail business. You are in the life-improvement business. On the business-to-business side, you are not in the...
