by Alex Goldfayn | Jun 1, 2012 | Blog, Marketing Think Tank
With Facebook’s stock price in a relentless nosedive, there has been a lot of talk lately about where the company will generate additional revenue. It probably won’t be advertising, with big companies realizing people don’t buy cars or TVs or gadgets...
by Alex Goldfayn | May 17, 2012 | Blog, Marketing Think Tank
So many companies rush to Facebook. They spend a lot of money to “engage in the conversation” with their base. They pay for ads. They hire youthful social media managers, and they engage agencies to run their social media outreach. Here’s the...
by Alex Goldfayn | May 2, 2012 | Blog, Marketing Think Tank
I’m a big sports fan — living and dying with each of the Chicago Bears, Bulls, and Cubs. I was at the Bulls playoff game last night against the Philadelphia 76s. It was an emotional night as our best player, Derrick Rose, had severely injured his knee at...
by Alex Goldfayn | Apr 27, 2012 | Blog, Marketing Think Tank
My new Mashable column covers the three most critical steps to creating customer evangelists for your company: When you have evangelists for your product or service, you have the best possible kind of customer. Your evangelists are passionate, loyal, and thrilled to...
by Alex Goldfayn | Apr 26, 2012 | Blog, Marketing Think Tank
A story, and some valuable lessons: Last summer, my two-year-old son ran into the shallow end of a pool. There was no time to think, so I ran after him. My iPhone was in my pocket. It drowned. And permanently. Neither blow dryer nor rice-and-baggie trick would save...
by Alex Goldfayn | Apr 24, 2012 | Blog, Marketing Think Tank
Research in Motion’s greatest strength was its Blackberry smart phone and the millions of loyal, passionate evangelists it enjoyed. But when RIM focused on its doomed PlayBook tablet for year, it lost sight of this great strength. In fact, RIM tried to develop a...
