by Alex Goldfayn | Apr 23, 2012 | Blog, Marketing Think Tank
Stop what you’re doing and grab a pen (or keyboard), because I’m about to take you through a powerful exercise that will improve you marketing immensely. There are only two steps, and this should not take more than 10 minutes, but if you follow these...
by Alex Goldfayn | Apr 22, 2012 | Blog, Marketing Think Tank
There’s a section in my new book, Evangelist Marketing, called Results Stories. Results stories detail the ways your products and services have improved the lives of happy customers. They detail some relevant parts of a customer’s life, and talk about how...
by Alex Goldfayn | Apr 3, 2012 | Blog, Marketing Think Tank
The biggest single reason Research in Motion finds itself in its current crisis is that is diverted its focus from its major strength — the Blackberry smart phone — to make a tablet. It lost focus, for an entire year. Of course, while making a tragically...
by Alex Goldfayn | Feb 11, 2012 | Blog, Marketing Think Tank
My new Mashable piece is a breakdown of seven marketing lessons from RIM’s dark recent journey. Here is one of them: Build on Strengths Instead of Improving on Weaknesses I’m constantly telling clients that they should build on strengths instead of trying to...
by Alex Goldfayn | Feb 2, 2012 | Blog, Marketing Think Tank
I spoke with the nationally syndicated Motley Fool radio last week, and will be posting some of the interviews here. The guest on this week’s nationally syndicated Motley Fool Money radio show is Alex Goldfayn, author of Evangelist Marking: What Apple, Amazon,...
by Alex Goldfayn | Jan 29, 2012 | Blog, Marketing Think Tank
Thanks to Dorie Clark, who wrote this for Forbes.com about my new book, Evangelist Marketing. They’re exactly the kind of customers you want – engaged, excited, and thrilled to tell others about your company. But can you actually convert customers into evangelists for...
