by Alex Goldfayn | Jan 19, 2012 | Blog, Marketing Think Tank
In my latest Harvard Business Review article, I discuss how the PR efforts of most companies — from huge to startups — is hurting them. I lay out three problems and solutions. Here is the beginning, and the first problem from the piece: I’ve been on...
by Alex Goldfayn | Jan 17, 2012 | Blog, Marketing Think Tank
When I tell clients, audiences and readers that they must never stop communicating with their market, I often hear a version of this: “But we don’t have millions of dollars to advertise on TV.” And I am not saying that you should. Not even close....
by Alex Goldfayn | Jan 15, 2012 | Blog, Marketing Think Tank
I wrote this for the Harvard Business Review’s Web site last week. Here is the intro and the first of the six marketing mistakes I saw (I saw a lot more than six, but these are the big ones). I’ve spent the week in Las Vegas at the Consumer Electronics...
by Alex Goldfayn | Jan 5, 2012 | Blog, Marketing Think Tank, Videos
Here’s a short video from book’s video series, about the huge distance between early adopters and mainstream...
by Alex Goldfayn | Dec 26, 2011 | Blog, Marketing Think Tank
You are not in the technology business. Or the silicon chip business. Or the digital camera business. Or the television business. You’re not in the social media business, or the travel site business or the search business. No. You are in the marketing business....
by Alex Goldfayn | Dec 22, 2011 | Blog, Marketing Think Tank
Where are the product manuals? Most products come without a how-to guide today. Even Apple’s products — beloved the world over — come without a use guide. Don’t make people have to schlep to your Web site to track down, download, and read your manual electronically....
