by Alex Goldfayn | Aug 12, 2016 | Blog, OUR Discomfort, Not the Customers', Revenue Growth Video Series, Testimonials
Alex Goldfayn discusses the discomfort people have with communicating the testimonials with happy customers. It’s great that you have them, now we your customers and prospects need to see...
by Alex Goldfayn | Aug 8, 2016 | Blog, Evangelist Marketing Minute Newsletter, Fear, OUR Discomfort, Not the Customers'
I teach my clients to ask for the business systematically, to pivot to the sale, to close the deal. Because frequently, we do all of the work in the sales process except we do not ask for the business. Why not? I ask my clients this question during our projects,...
by Alex Goldfayn | May 16, 2016 | Blog, Evangelist Marketing Minute Newsletter, OUR Discomfort, Not the Customers', Proactive Selling
Tom, you’ve been buying from us for years, and we love working with you. And we really appreciate your business. Who do you know who would benefit from working with us like you do? Then, be silent. Count to 1,000 if you have to. Sing an entire song in your...
by Alex Goldfayn | May 2, 2016 | Blog, Evangelist Marketing Minute Newsletter, OUR Discomfort, Not the Customers', Systematizing Revenue Growth
Discomfort paralyzes us, but as my friend and fellow consultant recently said, growing business is uncomfortable. The actions required to grow business are inherently uncomfortable. This is why we don’t ask for testimonials, or referrals. We are uncomfortable...
by Alex Goldfayn | Apr 1, 2016 | Blog, OUR Discomfort, Not the Customers', Revenue Growth Video Series, Testimonials, Videos
This week’s video discusses the discomfort we have with testimonials and referrals. The irony is, our customers are not uncomfortable! And if you don’t have it yet, buy The Revenue Growth Habit here. It was named the sales book of the year by...
by Alex Goldfayn | Feb 8, 2016 | Blog, Evangelist Marketing Minute Newsletter, OUR Discomfort, Not the Customers'
The discomfort with asking for testimonials is ours, not our customers’. They know why they’re happy with us, because they think about it consciously every time the competition calls. Our customers are happy to tell us what they love about us, if only we...
