by Alex Goldfayn | Aug 6, 2015 | Blog, Plan Your Sales, Revenue Growth Video Series
I’m launching a new weekly video called the Revenue Growth Video Series. Never longer than two minutes, they’ll contain a quick revenue growth tool, tip, technique, or motivation. The first weekly video, on the Intentionality of Revenue Growth, is here:...
by Alex Goldfayn | Jun 29, 2015 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales
My kids are six years old, and I want to make sure I’m spending a lot of time with them because it’s summer and the years are starting to fly by. So I opened my calendar and scheduled a number of “dad days” for each of them, where...
by Alex Goldfayn | Feb 16, 2015 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales
Look at your customers by the amount of revenue they do with you. The 15-20% of companies that do the most revenue with you probably make up 70-80% of your total sales. Now look at the remaining companies — the 80-85% of your customers who are not the biggest...
by Alex Goldfayn | Feb 2, 2015 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales
I’m on a Disney cruise ship on our balcony, somewhere in the Caribbean, staring out at the horizon ahead. It’s infinite and endless where the ocean meets the sky, and it occurs to me that I often take it for granted. It’s just there. It’s the...
by Alex Goldfayn | Dec 22, 2014 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales
This is a great time to take stock of your business and your work: What marketing activity worked particularly well for you this year? (Double down on it next year.) Which business-development activity didn’t produce the results you wanted? (Change it. Or kill...
by Alex Goldfayn | Sep 29, 2014 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales
The fourth quarter of the year starts this week, so here are some things to think about as the calendar year enters its home stretch: What’s your lowest hanging fruit for revenue growth in coming three months? List one product, service, event or opportunity now....
